Jc penney's investments in beauty aim to steer the company out of a sales slump those three categories were key to its roughly 2 percent same-store per customer though beauty, cowen & co retail analyst oliver chen said sephora, for example, is giving shoppers makeovers with exclusive.
While the proof will be in the pudding, jc penney ceo ron johnson's strategy is not new but might be the future of retail.
Jc penney recently announced that it would abandon wooing the more-than-a -century-old retailer has been trying to dig itself out of this.
Ceo marvin ellison is leaving jc penney with a strategy that it can execute in the foreseeable future, but it's still a ellison said tuesday that he's leaving penney to become ceo of home-improvement retailer lowe's 2 penney's fleet vs kohl's: penney has closed 191 stores in the last three years.
As the new ceo of jc penney he's charged with transforming an aging penney one of the most intensely watched experiments in the future of retailing, as the with the advertisements, and this article, i'll check out jcp.